The 25 most valuable liquor brands in the world
Liquor is a massive industry.
Brand Finance, a consulting company that specializes in brand valuation, released its annual report on the world's most valuable spirits brands.
See below for the 25 most valuable liquor brands:
No. 25: Havana Club
Category: Rum
Brand value: $554 million
Brand rating: AA+
No. 24: Gujing Gong Jiu
Category: Baijiu
Brand value: $575 million
Brand rating: A+
No. 23: Old Parr
Category: Whisky
Brand value: $576 million
Brand rating: AAA-
No. 22: Cîroc
Category: Vodka
Brand value: $595 million
Brand rating: AA-
No. 21: Grant's
Category: Whisky
Brand value: $596 million
Brand rating: A+
No. 20: Jim Beam
Category: Whiskey
Brand value: $636 million
Brand rating: AA-
No. 19: Jagermeister
Category: Bitters
Brand value: $658 million
Brand rating: AA-
No. 18: Jameson
Category: Whiskey
Brand value: $706 million
Brand rating: AA-
No. 17: Ballantine's
Category: Whisky
Brand value: $713 million
Brand rating: AAA-
No. 16: Mcdowell's
Category: Rum, Brandy, Whisky
Brand value: $805 million
Brand rating: AA+
No. 15: Luzhou Laojiao
Category: Baijiu
Brand value: $942 million
Brand rating: AA+
No. 13: Grey Goose
Category: Vodka
Brand value: $1.23 billion
Brand rating: AA
No. 12: Chivas Regal
Category: Whisky
Brand value: $1.26 billion
Brand rating: AAA
No. 11: Ruang Khao
Category: Rum
Brand value: $1.29 billion
Brand rating: A+
No. 10 Absolut
Category: Vodka
Brand value: $1.43 billion
Brand rating: AA
No. 9: Crown Royal
Category: Whisky
Brand value: $1.49 billion
Brand rating: AAA
No.8: Wuliangye
Category: Baijiu
Brand value: $1.63 billion
Brand rating: A+
No. 4: Jack Daniel’s
Category: Whiskey
Brand value: $2.50 billion
Brand rating: AAA-
No. 2: Johnnie Walker
Category: Whisky
Brand value: $4.63 billion
Brand rating: AAA-
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