Thứ Bảy, 29 tháng 10, 2016

The 25 most valuable liquor brands in the world

Chivas Regal

Liquor is a massive industry. 
Brand Finance, a consulting company that specializes in brand valuation, released its annual report on the world's most valuable spirits brands. 
See below for the 25 most valuable liquor brands: 

No. 25: Havana Club

No. 25: Havana Club
Reuters
Category: Rum
Brand value: $554 million
Brand rating: AA+

No. 24: Gujing Gong Jiu

Category: Baijiu 
Brand value: $575 million 
Brand rating: A+

No. 23: Old Parr

No. 23: Old Parr
REUTERS/Suzanne Plunkett
Category: Whisky
Brand value: $576 million 
Brand rating: AAA-

No. 22: Cîroc

No. 22: Cîroc
REUTERS/Shannon Stapleton
Category: Vodka 
Brand value: $595 million
Brand rating: AA- 

No. 21: Grant's

No. 21: Grant's
William Grant & Sons Ltd
Category: Whisky
Brand value: $596 million
Brand rating: A+

No. 20: Jim Beam

No. 20: Jim Beam
Steven Perlberg / Business Insider
Category: Whiskey
Brand value: $636 million
Brand rating: AA-

No. 19: Jagermeister

Category: Bitters
 Brand value: $658 million
Brand rating: AA-

No. 18: Jameson

No. 18: Jameson
International Whisky Competition
Category: Whiskey
Brand value: $706 million
Brand rating: AA-

No. 17: Ballantine's

Category: Whisky
Brand value: $713 million
Brand rating: AAA-

No. 16: Mcdowell's

Category: Rum, Brandy, Whisky
Brand value: $805 million
Brand rating: AA+

No. 15: Luzhou Laojiao

Category: Baijiu
Brand value: $942 million
Brand rating: AA+

No. 14: Ricard

Category: Anis
Brand value: $952 million
Brand rating: AAA

No. 13: Grey Goose

No. 13: Grey Goose
Getty Images for New York Magazine
Category: Vodka
Brand value: $1.23 billion
Brand rating: AA

No. 12: Chivas Regal

No. 12: Chivas Regal
Flickr/Michael Kappel
Category: Whisky
Brand value: $1.26 billion
Brand rating: AAA

No. 11: Ruang Khao

Category: Rum
Brand value: $1.29 billion
Brand rating: A+

No. 10 Absolut

No. 10 Absolut
Flickr Creative Commonsn/Wari
Category: Vodka
Brand value: $1.43 billion
Brand rating: AA

No. 9: Crown Royal

No. 9: Crown Royal
Crown Royal
Category: Whisky
Brand value: $1.49 billion
Brand rating: AAA

No.8: Wuliangye

No.8: Wuliangye
Wuliangye promotional video.
Category: Baijiu
Brand value: $1.63 billion
Brand rating: A+

No. 7: Yanghe

Category: Baijiu
Brand value: $1.85 billion
Brand rating: AA-

No. 6: Bacardi

Category: Rum
Brand value: $1.89 billion
Brand rating: AA+

No. 5: Smirnoff

Category: Vodka
Brand value: $2.02 billion
Brand rating: AA+

No. 4: Jack Daniel’s

No. 4: Jack Daniel’s
Getty Images for New York Magazine
Category: Whiskey
Brand value: $2.50 billion
Brand rating: AAA-

No. 3: Hennessy

Category: Cognac
Brand value: $2.87 billion
Brand rating: AA

No. 2: Johnnie Walker

Category: Whisky
Brand value: $4.63 billion
Brand rating: AAA-

No. 1: Moutai

Category: Baijiu
Brand value: $5.77 billion 
Brand rating: AA+






























































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